Mintel's Premier reports are the next generation of published market research. Once purchased, each report remains live, using an enhanced industry news service to incorporate all major developments in a consumer market and generating responsive analysis from our experts.

Your business doesn't stand still, and now neither does the research that informs your marketing activity.

What do Premier reports offer you?

Building on the unique level of market insight that Mintel publications have always supplied, Premier reports provide you with an even more powerful way of understanding your consumers and identifying new business opportunities. New and exclusive features include:

• Detailed news & original comment - An expanded news service attaches the latest headline stories related to your report within 24 hours of publication. Responsive analysis is then added by our market experts, enabling your business to react and adapt to emerging trends before your competitors do.
• Enhanced consumer analysis - Allows you to build customer typologies, create tailored sales messages and pinpoint key target markets for marketing strategies that have maximised ROI.
• Annotations - An online collaborative forum allowing you to add your comments to a report for your colleagues to view and discuss internally, encouraging the circulation of the most pertinent information throughout your business.
• Exclusive PowerPoint presentation - The most revealing findings from Mintel's research transferred into a ready-made presentation format by our market experts. Easily downloadable and perfect for internal communication or sales pitches.
• Graphing feature - Mintel's exclusive GraphWizard enables you to create high quality 3D graphs from any table or chart in a report, helping you increase the visibility of the most crucial findings.
• Market homepages - Enable you to personalise the access screen of each report with all relevant links and updates, making your navigation of Mintel's content more efficient and more effective.
• Quick links - Every report will have simple links between each section, highlighting relevant sections within other related titles and helping pool together the resources of Mintel's research.

How can you access Premier?

Mintel Premier is now available for most reports in Mintel's UK specific series. The reports can be purchased online through the reports.mintel.com website or through our Information Team, available on +44 (0)20 7606 6000.

For a one-off payment that reflects its dynamic content, your business will buy into 12 months' access to a report. Towards the end of your subscription, you will then have the opportunity to renew your access and carry on the seamless feed of market research into your business.

Further information?

As well as being able to take any orders you wish to make and set you up with online access to a report, our Information Team is on hand to answer any questions you may have about these major developments in Mintel's published research. Call them on +44 (0)20 7606 6000 or email them at info@mintel.com and they will be pleased to talk you through the benefits of a Mintel Premier report in the context of your business' demands.